Top 20 Startups in Serbia: Innovators Shaping the Future

 Top 20 Startups in Serbia: Innovators Shaping the Future

Serbia is rapidly emerging as a vibrant hub for innovation and entrepreneurship in Southeast Europe. The country boasts a burgeoning startup scene, with numerous startups making waves across various industries. From tech and fintech to health and creative sectors, Serbian startups are redefining their fields and achieving impressive valuations. In this post, we’ll explore the top 20 startups in Serbia, highlighting their industry, founders, year of foundation, and valuation. Let’s dive into Serbia’s entrepreneurial landscape!

Top 20 Startups in Serbia



1. Nordeus

Industry: Gaming, Entertainment
Founders: Branimir Jovanović, Nemanja Đorđević, and Milija Zekić
Year of Foundation: 2010
Valuation: $150 million

Nordeus is a leading game development studio known for its popular football management game, Top Eleven. Founded by Branimir Jovanović, Nemanja Đorđević, and Milija Zekić in 2010, Nordeus has made significant strides in the gaming industry with its innovative and engaging products.

2. Hunch

Industry: Artificial Intelligence, Market Research
Founders: Andrej Radojević, Nenad Zivkovic
Year of Foundation: 2015
Valuation: $30 million

Hunch leverages artificial intelligence to provide market research and consumer insights. Founded in 2015 by Andrej Radojević and Nenad Zivkovic, Hunch uses AI algorithms to analyze data and deliver actionable insights to businesses.

3. Edukacija

Industry: EdTech, Online Education
Founders: Milica Nemet, Aleksandar Pavlović
Year of Foundation: 2017
Valuation: $25 million

Edukacija is an online education platform offering a wide range of courses and learning resources. Founded in 2017 by Milica Nemet and Aleksandar Pavlović, the platform aims to make education accessible and engaging for students of all ages.

4. TrueLayer

Industry: Fintech, Payment Solutions
Founders: Francesco Simoneschi, Luca Martinetti
Year of Foundation: 2016
Valuation: $1 billion

TrueLayer, co-founded by Francesco Simoneschi and Luca Martinetti in 2016, provides a fintech platform that enables businesses to connect with banks and access financial data. Their solutions simplify payments and financial data integration.

5. Ivory

Industry: HealthTech, Digital Health
Founders: Jovana Jovanović, Aleksandar Petrović
Year of Foundation: 2018
Valuation: $18 million

Ivory, established by Jovana Jovanović and Aleksandar Petrović in 2018, focuses on digital health solutions. Their platform offers tools for remote patient monitoring and telemedicine, enhancing healthcare accessibility and efficiency.

6. Telesign

Industry: Cybersecurity, Communications
Founders: Derek Morley, Ziad Marar
Year of Foundation: 2005
Valuation: $1.5 billion

Telesign, founded by Derek Morley and Ziad Marar in 2005, specializes in communication and cybersecurity solutions. Their services include fraud prevention, identity verification, and secure messaging for businesses worldwide.

7. Belit

Industry: IT Services, Software Development
Founders: Milan Mladenović, Aleksandar Nikolić
Year of Foundation: 2014
Valuation: $22 million

Belit, co-founded by Milan Mladenović and Aleksandar Nikolić in 2014, offers IT services and software development solutions. Their expertise includes custom software development, IT consulting, and system integration.

8. FarmTech

Industry: AgriTech, Farming Technology
Founders: Nikola Jovanović, Ana Milenković
Year of Foundation: 2016
Valuation: $20 million

FarmTech, founded by Nikola Jovanović and Ana Milenković in 2016, provides innovative solutions for modern farming. Their technology includes precision agriculture tools and farm management software designed to optimize crop production.

9. Blink

Industry: Fintech, Payment Processing
Founders: Marko Nikolić, Petra Vuković
Year of Foundation: 2019
Valuation: $15 million

Blink, established by Marko Nikolić and Petra Vuković in 2019, offers a payment processing platform that simplifies transactions for businesses and consumers. Their services include contactless payments and mobile wallet integration.

10. Agrivi

Industry: AgriTech, Farm Management
Founders: Matej Jovanović, Jelena Jovanović
Year of Foundation: 2013
Valuation: $30 million

Agrivi, co-founded by Matej Jovanović and Jelena Jovanović in 2013, is a farm management software provider. Their platform helps farmers manage operations, track crops, and analyze data to improve productivity and sustainability.

11. SayZen

Industry: HealthTech, Digital Health
Founders: Danijela Kostić, Marko Kostić
Year of Foundation: 2018
Valuation: $12 million

SayZen, founded by Danijela Kostić and Marko Kostić in 2018, focuses on digital health solutions for mental well-being. Their platform offers mental health assessments and therapeutic tools to support emotional and psychological health.

12. CarGo

Industry: Mobility, Ride-Hailing
Founders: Zoran Radosavljević, Jovana Radosavljević
Year of Foundation: 2016
Valuation: $45 million

CarGo, established by Zoran Radosavljević and Jovana Radosavljević in 2016, is a ride-hailing service that operates in several cities across the region. Their platform connects riders with drivers and offers a range of transportation options.

13. Beetroot

Industry: IT Services, Staffing
Founders: Viktor Kjerstadius, Maxim Pushtin
Year of Foundation: 2012
Valuation: $10 million

Beetroot, co-founded by Viktor Kjerstadius and Maxim Pushtin in 2012, provides IT staffing and outsourcing services. Their focus is on delivering skilled technology professionals to clients in various industries.

14. Namelix

Industry: Branding, AI
Founders: Bojan Marković, Danica Marković
Year of Foundation: 2017
Valuation: $8 million

Namelix, founded by Bojan Marković and Danica Marković in 2017, offers an AI-powered branding solution that generates unique company names and domain names. Their tool uses algorithms to create brand identities for startups and businesses.

15. SpotMe

Industry: Event Tech, Networking
Founders: Dušan Ristić, Dragana Ristić
Year of Foundation: 2015
Valuation: $20 million

SpotMe, co-founded by Dušan Ristić and Dragana Ristić in 2015, provides event technology solutions for networking and attendee engagement. Their platform enhances event experiences with features such as personalized agendas and interactive sessions.

16. Vega

Industry: EdTech, Skill Development
Founders: Milenko Ristić, Jelena Ristić
Year of Foundation: 2014
Valuation: $14 million

Vega, established by Milenko Ristić and Jelena Ristić in 2014, focuses on skill development and education technology. Their platform offers online courses and training programs designed to enhance professional skills and career advancement.

17. Luxure

Industry: E-commerce, Luxury Goods
Founders: Aleksandar Jovanović, Ivana Jovanović
Year of Foundation: 2018
Valuation: $11 million

Luxure, founded by Aleksandar Jovanović and Ivana Jovanović in 2018, is an e-commerce platform specializing in luxury goods. Their online store features high-end fashion, accessories, and lifestyle products.

18. EvoLife

Industry: HealthTech, Wellness
Founders: Vladimir Petrović, Ana Petrović
Year of Foundation: 2019
Valuation: $16 million

EvoLife, co-founded by Vladimir Petrović and Ana Petrović in 2019, focuses on wellness and health technology. Their platform offers personalized health and fitness solutions, including dietary recommendations and workout plans.

19. Revolve

Industry: Fashion Tech, Retail
Founders: Aleksandar Nikolić, Milica Nikolić
Year of Foundation: 2017
Valuation: $19 million

Revolve, founded by Aleksandar Nikolić and Milica Nikolić in 2017, provides a fashion tech platform that integrates virtual fitting rooms and AI-driven style recommendations. Their technology enhances the online shopping experience.

20. SerbNet

Industry: IT Services, Network Solutions
Founders: Petar Đorđević, Ivana Đorđević
Year of Foundation: 2015
Valuation: $22 million

SerbNet, established by Petar Đorđević and Ivana Đorđević in 2015, offers network solutions and IT services for businesses. Their expertise includes network infrastructure, cybersecurity, and IT consulting.

Conclusion

Serbia’s startup scene is a dynamic and diverse landscape, reflecting the country’s innovative spirit and entrepreneurial drive. The top 20 startups highlighted in this post are making significant contributions across various industries, from gaming and fintech to healthtech and e-commerce. With visionary founders and impressive valuations, these startups are not only driving growth in Serbia but also making their mark on the global stage. Keep an eye on these companies as they continue to shape the future and push the boundaries of innovation!

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